YARD leads the reimagining of Indianapolis City Market

The Indianapolis City Market has engaged a team led by YARD & Company to create a vision and strategy for the historic public market in Downtown Indianapolis. The timing of the project comes amidst significant recent and imminent development surrounding the market and investments in Downtown’s public realm. The first phase of the project, which kicked off in January of 2022, focused on understanding the market’s current facilities, operations, branding, competition and goals. A major focus throughout will be on vendor support and the growth of small and minority-owned businesses. The first phase also documented how the market functions not only as a regional destination but as an anchor to its district and Downtown neighborhood context. Subsequent phases of the project will develop a new, sustainable vision and direction for the market to consider and align its growth with the development and infrastructure initiatives connected to it.

The project team includes Market Ventures out of Portland, Maine, and &Access from Washington, DC.